Upon meeting the Sorella Sisters, we knew that they wanted to create a brand that appealed to a wide range of women, with a curated collection of clothes. From trendy streetwear to classic staples, Sorella Clothing had a clear vision of their image and Earth’s Atelier were there to deliver.

THE BRIEF:

The main focus was to create a warm nude aesthetic that would be welcoming and also timeless. We created a modern font that stood out from the feminine colour palette.

COLLATERAL

We spent a lot of time designing different swing tags for the clothing as well as the compliment slips, and packaging designs. All of these elements create a cohesive brand image when selling a product. 

WEBSITE DESIGN

Using a minimal design, Sorella Clothing’s main focus was too create a sleek, easy to navigate shopping experience with great imagery and tabs. Using Squarespace as a platform, it was easy to set up the domain name, customer profiles, shipping and discounts.

BRANDING | WEBSITE DESIGN | BUSINESS CONSULTANCY