Gen Z New Yorker, Devora approached us to create a brand image for her up and coming jewellery line, focusing on angel numbers and spiritual connections. 

THE BRIEF:

Although the brands ethos was situated in the spiritual realm, the branding needed to be classic yet bold to stand out from competitors. We also used earthy tones to create a calm energy.

SYMBOLISM

Having a snake in the submark was a crucial design element. Although it can be seen as an evil creature in religious texts, a snake is also a representation of rebirth and transformation. We hand drew a snake and turned it into digital art, adding textures and shadows which gives it the illusion of wrapped itself around the 7.

 BRANDING