TLC Fitness is about loving and caring for your body in an exciting way. Combing her two passions - Yoga and Zumba, Sue Reader has been holding classes for over 15 years. With that in mind, her website needed a re-fresh with a new logo and apparel for her classes.

THE BRIEF:

Since she started her business, she had always been drawn towards pink, rosey shades and although we did incorporate them into one of her design proposals, she opted for our wild card, which featured a soft green and warm peachy tones. This created a new aesthetic and fresh take on her fitness brand.

WEBSITE DESIGN

The new website had to be clean and easy to navigate so suit all age groups. We featured attractive testimonial pages and a nutrition guide and inspiration that encourages Sues' students to enrich their lives in a healthy way.

BRAND COLLATERAL

Your brand doesn’t end just at a website or logo but it is also utilising it in ways that gets your company name out there and make your customers feel like they are apart of the brand. We designed a tote bag that could be sold via the website or at classes that then students could put their water bottles and class essentials in. As well as resistance bands that are branded so they can used in gyms or classes.

BRANDING | WEB DESIGN